Advisor, investor, and author, Rich Lyons scales businesses to success. He empowers you with the tools to lead your team, and how to have a happier personal, professional and social life. 

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His brand as a sales, service and life coach & thought leader, his brand needed an authentic representation of the accumulation of his life inspirations. Ohm, Ω, is the unit of electrical resistance, came through as a powerful motif to represent his background as an electrical engineer and the relationship between voltage, current, and resistance in an electrical circuit  applied to life. It is a nod to the internal push-pull and the self-limiting beliefs Rich has to overcome to maximize his own potential.