Whether a client is looking to retain direct sales services or the best return on investment for assets or need to dispose of services that are both data safe and environmentally friendly, at the core of it, The Reuse Group is trying to reduce waste and put products in places where they are still most needed.

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They needed a flexible brand that caters to a broad customer—clean, classic, reassuring, and direct. The stencil inspired brandmark suite is a nod to an abstract looping arrow to signify the ‘reuse’ as well as the alphabet ‘R’, communicating the brand function through the icon.